The Cultural Side of Innovation: Adding Values, by Dany Jacobs

This book includes an updated version of Dany Jacobs’ essay ‘Creativity and the Economy’, written as a preparation for the Innovation Lecture 2005 of the Dutch Ministry of economics Affairs on ‘Competing with Creativity’. In this book Dany Jacobs illustrates to what extent the cultural side of innovations is even more important than their technology. Moreover, he explains how to think about creativity in a more productive way, in order to increase the chance of success of innovations. This is illustrated with concrete cases from different industries.