Open Impact Channel is an advertising company meeting the awareness needs of companies. Dedicated exclusively to the creation of innovative advertising programs, the principal operators, Cox & Grusenmeyer, provide a new avenue of promotional effectiveness. The public space and artistic environment is the playground! The mission is to invent new carriers for advertising by providing an intelligible re-use of existing promotional material.

Life is Too Short is a manual followed by a series of re-enactments of self-help videos found on youtube. "Are we in perpetual state of recovery? Can it be overcome?" The work appropriates the narratives, voices and gestures of those reproducing recovery as a manual towards a disembodied and success process. The problem here (as the potential movement) is to consider the re-enactment of these voices as what won’t unquestionably reproduce its sameness, but on the contrary, will allow the discrepancies and discontinuities between the original and the copy, between the translation of one body to another, between the subject and its desired model.

The Publications Project is a collection of artist books issued by the Dutch Art Institute and designed in collaboration with the Werkplaats Typografie.